Portrait of smiling African American woman holding camera while working in photo studio, copy space
The Art of Photography has been around for over 100 years now and has a great chance to continue it’s existence for another 100 years. From it’s humble beginnings in the dark room, the Photography Industry has grown into a billion dollar industry. The influx of consumer level gear has allowed the art form to reach more and more people.
[the_ad id=”15900″]In today’s society, any camera phone user can take a high quality photo and share it within minutes. This ability to take your own photos however, has not eliminated the need for the Professional Photographer, it has only changed the way the Pro Photographer needs to operate their business.
Longshots Media Founder – Lance Long at an Event
Being an Expert
Separating your self from the masses of entry level photographers is the first step in becoming and expert in this field. How is this done? Simply going from Auto to Manual should do the trick. Many entry level and semi-pro photographers never take their cameras off of “auto” setting. This means they are completing paid shoots while not having the slightest clue about how these photos are being taken.
[the_ad id=”15900″]When you approach your photographer business this way, you are at the mercy of your camera. If the camera can not figure out the best way to take a photo in any given situation, your out of luck. On your free time, start practicing with the camera on Manual. Get to know what it’s like to figure out settings and release the control ‘Auto’ has over your practice.
Positioning your business
Some markets are great for photographers and others not so much. If you are living in a place where photography is not often promoted or utilized, then you will never be able to build a successful photo business there. It’s a simple concept that often gets overlooked. Early on in your business, the market will dictate your clientele.
[the_ad id=”15900″]If there are a lot of small businesses around you, more event photography and head shot opportunities will be available. To make your business work, make sure you know what your area, market and clients are looking for.
Photographer with camera equipment
Growing Your Craft
This is honestly the most rewarding part in running a photo business. Sure, you can earn a great salary and meet cool people. However, the best feeling comes from creating new projects and growing your skillset. Photography is often not all about your skills but your ability to be available, punctual and professional. These qualities help grown and build your business, but growing your craft through practice and exploration allows you to grow on a personal level.
Male photographer and senior female client
Creating Your Exit Strategy
Before taking on any endeavor it is always smart to know your exit strategy. Essentially knowing what you want and how you plan to get it can help ease some of the early stress that comes from starting and running a business. Some photographers want to capture their favorite actress on the red carpet, and others want to be featured in art galleries around the world.
[the_ad id=”15900″]This early intention can direct you on where to place your business, who to advertise to and what equipment needs to be acquired. Ultimately saving you advertising dollars and lowering the possibility of stress and confusion creeping into your business.
