96 ATL Olympic Torch
About this Location
The 96 Olympic Torch (specifically the "Taz Anderson Torch") is a fascinating study in Atlanta’s "roadside kitsch" and commercial history. Standing 120 feet tall along the I-75/85 Downtown Connector, this privately built structure was originally designed as a for-profit observation deck to capitalize on the 1996 Games. While it drew the ire of official Olympic organizers at the time, its permanent gold "flame" and white exterior—mimicking the colors of nearby Georgia Tech—have made it one of the most visible, if "rogue," landmarks for the hundreds of thousands of drivers passing through the city’s heart every day.
For photographers, this location offers a gritty, authentic slice of Atlanta's real estate-driven identity. While the official Olympic cauldron near the former Turner Field often sits overlooked, this "unofficial" tower remains a structurally sound and aesthetically striking reminder of the city’s Olympic legacy. Whether you are capturing it as a symbol of 90s ambition or using its towering height to frame the heavy flow of the Downtown Connector, the torch stands as a testament to the "Atlanta Way"—where private development and cultural memory collide in the most unexpected places.




